Xbox cắt giảm 3.200 nhân sự, chia tay bốn studio

Trong email gửi toàn thể nhân viên mà IGN có được, bà Asha Sharma, Giám đốc Điều hành Xbox, gọi đây là cuộc tái cấu trúc “quan trọng” nhất trong lịch sử Xbox và thừa nhận mảng kinh doanh game của Microsoft “không khỏe mạnh”. Trong tổng số khoảng 3.200 vị trí bị cắt giảm trong năm tài chính 2027, có 1.600 vị trí bị loại bỏ ngay trong ngày 06/07/2026.

Cùng với đợt cắt giảm nhân sự mới, bốn studio sẽ rời khỏi Xbox. Compulsion Games (nhà phát triển South of Midnight) và Double Fine (cha đẻ Psychonauts) sẽ chuyển thành studio độc lập cùng toàn bộ IP, kho game và “nguồn lực cho những dự án tiếp theo”. Các dự án này hiện chưa được công bố.

Trong khi đó, Ninja Theory (nhà phát triển Hellblade) và Undead Labs (State of Decay) đã đạt thỏa thuận về tay chủ sở hữu mới, kèm nguồn vốn để hoàn thiện và phát triển hai dự án Senua và State of Decay 3. Điều này hàm ý cả hai game vẫn sẽ ra mắt, dù Microsoft chưa tiết lộ danh tính chủ mới.

Tại Pháp, ban lãnh đạo studio Arkane (nhà phát triển Marvel’s Blade) bắt đầu quá trình tham vấn bắt buộc với Hội đồng Lao động (Works Council) để “xem xét các phương án chiến lược”. Số phận của Marvel’s Blade chưa được làm rõ.

Làn sóng cắt giảm còn lan tới nhiều studio khác, gồm Activision, Bethesda/ZeniMax, Blizzard, King, Mojang và Xbox Game Studios. Dù vậy, Microsoft khẳng định không có tựa game hay dự án nội bộ (first-party) nào đã công bố bị hủy bỏ, đồng nghĩa những dự án như Fable, Gears of War: E-Day, Call of Duty: Modern Warfare 4 và The Elder Scrolls 6 vẫn an toàn.

Lý giải cho quyết định, bà Sharma cho biết Xbox đang vận hành với biên lợi nhuận thấp hơn 3 đến 10 lần so với các nền tảng và nhà phát hành tương đương, và trong một năm điển hình, tập đoàn lỗ 64 cent cho mỗi USD đầu tư vào các studio game của mình.

Đội ngũ lãnh đạo cấp cao của Xbox cũng có nhiều thay đổi đáng chú ý. Mojang và King báo cáo trực tiếp cho bà Asha Sharma, bà Helen Chiang được bổ nhiệm làm Giám đốc Vận hành (COO) đầu tiên của Xbox, còn ông Dave McCarthy nghỉ hưu sau 17 năm gắn bó.

Đợt cắt giảm mới diễn ra chỉ 12 tháng sau làn sóng sa thải hồi tháng 07/2025, khi 9.000 nhân sự trên toàn Microsoft mất việc và nhiều studio phải đóng cửa. Bất chấp bối cảnh đó, bà Sharma vẫn khẳng định Xbox sẽ trở lại quỹ đạo tăng trưởng vào năm 2027. “Lịch sử đầy rẫy những công ty nhầm lẫn giữa sự trường tồn và điều tất yếu. Chúng tôi sẽ không nằm trong số đó”, bà viết.

Bên dưới là toàn bộ nội dung email mà bà Asha Sharma gửi cho nhân viên Xbox được công bố trên mạng xã hội X.

Team,

We are beginning the most significant restructure in XBOX history. After careful consideration, I’ve made the difficult decision to reduce our team by approximately 3,200 throughout FY27. This will include approximately 1,600 role eliminations today, and in addition, four studios will leave XBOX to new management. I recognize that a year-long restructuring creates additional challenges. Unfortunately, it is not possible to make all the necessary changes in a single day, and I wanted to be direct about the scale.

I know this is painful. These changes will directly affect people who have poured their creativity into building XBOX. Many joined us through acquisitions, while others were recruited here, or sought us out because they loved this industry and loved XBOX. Today’s decisions do not reflect their talent or dedication.

Our business today is not healthy. We are operating at margins that are 3–10x lower than comparable platform and publishing businesses. We entered Gen 9 with a smaller install base and a higher cost structure. To grow, we bet on Game Pass, multi-platform, and a broader portfolio of content. While those businesses have created meaningful value, they did not grow at the pace we expected. As that happened, our core business weakened, and we added more teams, more investment, and more time, hoping for a better outcome. And now the industry is facing the most severe hardware crisis in its history. We must reset XBOX.

First, we will reset our content portfolio.

Since 2018, we have aggressively expanded our studio portfolio while the number of games created each month across the industry now outpaces the last ten years combined. We now find ourselves competing not only with the largest publishers, but also with smaller independent studios. It is neither possible nor desirable to own every great independent studio. We have also learned that we are not the best home for every type of studio; in a typical year, we lost 64 cents for every dollar we invested. As we reset XBOX, we will help independent creators succeed by providing open development tools and audiences to realize their vision.

Compulsion Games and Double Fine Productions will return to management and transition to independent studios with their IP, catalog, and runway for their next games. Ninja Theory and Undead Labs have entered terms to join new ownership with funding to complete and grow Senua and State of Decay 3. In France, Arkane’s management is beginning required consultation with its Works Council to review potential strategic options.

We are also making reductions across other units, and in some cases, shifting investment to focus on higher priority projects. These changes vary in size across Activision, Bethesda/ZeniMax, Blizzard, King, Mojang, and XBOX Game Studios. None of our first party publicly announced games or projects are being cancelled as part of these reductions.

In addition, Mojang and King will now report directly to me. These two studios have increasingly become platforms and are our largest by monthly active players. They bring critical geographic, demographic, and differentiation to XBOX.

Second, we will reset our platform.

We know that great technology gets better when it gets simpler, not bigger. Today, in some parts of the company, work passes through as many as 14 layers of management. Our platform teams are 40% larger than they were at the start of this generation, even as our player base and playtime have declined. That complexity has slowed decisions, blurred accountability, and made it harder to deliver for players. As we reset XBOX, we will simplify.

We will reduce management layers to no more than 5, and where possible, 3. We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. And we will streamline how we work across our tools, with a cleaner code base, shared services, and 50% reduced vendor spend.

Third, we are resetting how we operate.

As XBOX grew our headcount, we became more fragmented. Teams, studios, and functions often operate independently, and it became harder to work towards a shared goal, make the right tradeoffs, and get things done.

For the first time, we are establishing a Chief Operating Officer with end-to-end P&L responsibility across content, hardware, platform, and services. Helen Chiang has been promoted to this role and will report directly to me. Over nearly two decades at XBOX, Helen has helped build some of our most important businesses, from XBOX Live to leading Mojang and the Minecraft franchise. She will bring our businesses together under one operating model, making sure we make clear investment decisions, learn from our successes and failures, and hold ourselves accountable for results.

Thank you, Dave McCarthy, who is retiring after 17 years with XBOX. Dave has played a defining role in building the platform that millions of players rely on every day and has been a trusted partner through many of the biggest moments in XBOX’s history. We wish him all the best.

These changes are about a bigger future for XBOX, not a smaller one. The next decade of gaming will be larger, more global, and more creative than anything we’ve seen before. This year, we’ll invest as much in XBOX as we ever have, but we’ll invest with greater focus, greater discipline, and greater clarity, all in service of making XBOX where the world plays and creates.

I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. XBOX has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027.

History is full of companies that mistake longevity for inevitability. We will not be one of them.

Asha